The Saile Joie is a brand name that means to sail for joy. The company aims to bring joy to people through sailing and drinking.
Branding
SAVANNAH ENTERTAINMENT DISTRICT
This project is to rebrand Savannah Entertainment District.
Insight:
Savannah is a historical place but lacks entertainment, it is fractured, and no central communication
Challenge:
no central message, no connection to the city, lack of awareness of events, no cohesive platform specifically for entertainment district
RECOMMENDATION
- to design a visual identity for Savannah Entertainment District
-to design visual communications
-to assign specific regions to be Savannah Entertainent District
About the project
This project is to brand a beverage company and to design the label and outer package.
I created a unique and limited edition of two red wines and a white wine. Instead of red and white, they are yellow, pink, and blue. If you shake it, you’ll find glitters in it.
The Saile Joie is a brand name meaning to sail for joy. The company aims to bring joy to people through drinking while on the sea.
School Project
Year: 2022
The Concept
The concept is a limited edition sold during holidays when people frequently go on boat and yacht trips.
They will surely bring alcohol with them on their adventure. When you go on adventures, there will be foul weather or accidents. So for each bottle, there is the tornado, icebergs and volcano.
The design reminds people that even if the weather is terrible if you drink the “magical” drink, everything will be okay again, nothing goes wrong forever, and everything happens for a reason.
The Yacht
Nature
and
Branding
SAVANNAH
This project is to rebrand Savannah Entertainment District.
Insight:
Savannah is a historical place but lacks entertainment, it is fractured, and no
central communication
Challenge:
no central message, no connection to the city, lack of awareness of events, no cohesive platform specifically for entertainment district
RECOMMENDATION
- to design a visual identity for Savannah Entertainment District
-to design visual communications
-to assign specific regions to be Savannah Entertainent District
CONCEPT: SAVANNAH AS A PERSON
An Entertainment District should be the identity and represent the city. Wheres Savannah perfectly blends greenery, relaxation, excitement, artistic culture, and stunning architecture. Savannah as a person would be an elderly that is warm and friendly, who love to collect vintage, aesthetic things. The concept of design is designed accordingly to the character of the elderly.
PROCESS
RESEARCH
Catapult
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