Catapult
About the project
This project is to brand a beverage company and to design the label and outer package.
I created a unique and limited edition of two red wines and a white wine. Instead of red and white, they are yellow, pink, and blue. If you shake it, you’ll find glitters in it.
The Saile Joie is a brand name meaning to sail for joy. The company aims to bring joy to people through drinking while on the sea.
School Project
Year: 2022
The Concept
The concept is a limited edition sold during holidays when people frequently go on boat and yacht trips.
They will surely bring alcohol with them on their adventure. When you go on adventures, there will be foul weather or accidents. So for each bottle, there is the tornado, icebergs and volcano.
The design reminds people that even if the weather is terrible if you drink the “magical” drink, everything will be okay again, nothing goes wrong forever, and everything happens for a reason.
The Yacht
Nature
and
The Saile Joie is a brand name that means to sail for joy. The company aims to bring joy to people through sailing and drinking.
Packaging | Art Direction
NEO;TERIC
The project is a collaboration with SooWoo Lee, a Beauty and Fragrance major for her graduate project, which is to create a new cosmetic brand and line. I was responsible for the brand's art direction and packaging design.
Vinyl printing | Flatbed printing
Packaging
THE SAILE JOIE
This project is to brand a beverage company and to design the label and outer package.
I created a unique and limited edition of two red wines and a white wine. Instead of red and white, they are yellow, pink, and blue. If you shake it, you’ll find glitters in it.
The Saile Joie is a brand name that means to sail for joy. The company aims to bring joy to people through sailing and drinking.
THE CONCEPT: THE YATCH AND NATURE
The concept is a limited edition sold during holidays when people frequently go on boat and yacht trips. People will surely bring alcohol with them on their adventure. When you go on adventures, there will be bad weather or accidents. So for each bottle, there is the tornado, icebergs and volcano. The design reminds people that even if the weather is terrible if you drink the “magical” drink, everything will be okay again, nothing goes wrong forever, and everything happens for a reason.
PROCESS
RESEARCH
CONCEPT: THE YATCH AND NATURE
The concept is a limited edition sold during holidays when people frequently go on boat and yacht trips. When you go on adventures, there will be bad weather or accidents. So each bottle has a tornado, icebergs, and a volcano.
Hoping the drink can make people feel better when they feel down. Just like the weather, there can be bad days and good days. Nothing goes wrong forever, and everything happens for a reason.
I got inspiration from boat trips and sailing, which I greatly enjoyed—and hoping to cheer people up when they are in an emotional breakdown.
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