The Saile Joie is a brand name that means to sail for joy. The company aims to bring joy to people through sailing and drinking.
Packaging | Branding
SAILE JOIE
The project is to create beverage packaging, including a label and an outer package. I decided to make a limited edition of two red and white wines. Instead of red and white, they are yellow, pink, and blue. If you shake it, you’ll find glitters in it.
Vinyl printing | Flatbed printing
THE BRAND
Saile Joie is a brand name that means to sail for joy. The company aims to bring joy to people through sailing and drinking.
2023 AMERICAN PACAKGE DESIGN AWARD WINNER
Packaging
THE SAILE JOIE
This project is to brand a beverage company and to design the label and outer package.
I created a unique and limited edition of two red wines and a white wine. Instead of red and white, they are yellow, pink, and blue. If you shake it, you’ll find glitters in it.
The Saile Joie is a brand name that means to sail for joy. The company aims to bring joy to people through sailing and drinking.
THE CONCEPT: THE YATCH AND NATURE
The concept is a limited edition sold during holidays when people frequently go on boat and yacht trips. People will surely bring alcohol with them on their adventure. When you go on adventures, there will be bad weather or accidents. So for each bottle, there is the tornado, icebergs and volcano. The design reminds people that even if the weather is terrible if you drink the “magical” drink, everything will be okay again, nothing goes wrong forever, and everything happens for a reason.
PROCESS
RESEARCH
About the project
This project is to brand a beverage company and to design the label and outer package.
I created a unique and limited edition of two red wines and a white wine. Instead of red and white, they are yellow, pink, and blue. If you shake it, you’ll find glitters in it.
The Saile Joie is a brand name meaning to sail for joy. The company aims to bring joy to people through drinking while on the sea.
School Project
Year: 2022
The Concept
The concept is a limited edition sold during holidays when people frequently go on boat and yacht trips.
They will surely bring alcohol with them on their adventure. When you go on adventures, there will be foul weather or accidents. So for each bottle, there is the tornado, icebergs and volcano.
The design reminds people that even if the weather is terrible if you drink the “magical” drink, everything will be okay again, nothing goes wrong forever, and everything happens for a reason.
The Yacht
Nature
and
CONCEPT: THE YATCH AND NATURE
The concept is a limited edition sold during holidays when people frequently go on boat and yacht trips. When you go on adventures, there will be bad weather or accidents. So each bottle has a tornado, icebergs, and a volcano.
Hoping the drink can make people feel better when they feel down. Just like the weather, there can be bad days and good days. Nothing goes wrong forever, and everything happens for a reason.
I got inspiration from boat trips and sailing, which I greatly enjoyed—and hoping to cheer people up when they are in an emotional breakdown.
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