Catapult
Featured Projects
About the project
This project is to brand a beverage company and to design the label and outer package.
I created a unique and limited edition of two red wines and a white wine. Instead of red and white, they are yellow, pink, and blue. If you shake it, you’ll find glitters in it.
The Saile Joie is a brand name meaning to sail for joy. The company aims to bring joy to people through drinking while on the sea.
School Project
Year: 2022
The Concept
The concept is a limited edition sold during holidays when people frequently go on boat and yacht trips.
They will surely bring alcohol with them on their adventure. When you go on adventures, there will be foul weather or accidents. So for each bottle, there is the tornado, icebergs and volcano.
The design reminds people that even if the weather is terrible if you drink the “magical” drink, everything will be okay again, nothing goes wrong forever, and everything happens for a reason.
The Yacht
Nature
and
The Saile Joie is a brand name that means to sail for joy. The company aims to bring joy to people through sailing and drinking.
Packaging | Branding
ITZ HONEY
This project is to create a kit of 7 related items that can be sold separately at shops, but together, they can be a kit. ITZ HONEY provides the easiest way to produce honey.
I decided to do a honey-making kit because I love drinking honey water, and sometimes I wonder how fun it would be to produce honey myself. The kit includes soil, a shovel, and a pack of sunflower seeds for planting sunflowers. As well as two pairs of working gloves and adhesive cream for
preventing bee bites. A beehive box for keeping bees and detailed instructions on using the kit. Lastly, a honey jar for collecting honey.
THE BRAND
Itz Honey is a company that manufactures honey-making kits. They want to provide people with the best kit that produces honey.
Laser cutting on wood
CONCEPT: GREETING
The concept is inspired by the cultural difference I experienced when I first arrived in the US, mostly about greetings and daily conversations that I never had at home. Therefore, the concept is about casual greetings and talks between the sunflower and bee in a harmonious way where they would correct each other's grammar and exact wordings or phrases used commonly in the States.
Packaging | Branding
ITZ HONEY
This project is to create a kit of 7 related items
that can be sold separately at shops but together,
they can be a kit.
I decided to do a honey-making kit that includes the soil, shovel and sunflower seed for planting sunflowers, two pairs of working gloves and adhesive cream for preventing bee bites, a beehive box for keeping bees and a honey jar for collecting honey.
THE BRAND
Itz Honey is a company that manufactures honey making kits. They want to provide people with the best kit that produces honey.
THE CONCEPT: GREETINGS
The concept is about greetings and conversations between the sunflower and the bee in a harmonious way. They would correct each other’s grammar and way of talking. The two characters are photoshopped with clothing and decorations.
PROCESS
RESEARCH
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