The Saile Joie is a brand name that means to sail for joy. The company aims to bring joy to people through sailing and drinking.
Packaging | Branding
INTROVERT CLUB
Introvert Club is a self-project to design a bar identity and packaging for cocktails.
THE BRAND
Navigating new environments and social events can be challenging for introverts. Introvert Club is to provide a safe and supportive space for introverts to connect with others who
understand their struggles.
Branding | Packaging
INTROVERT CLUB
Introvert Club is a self-project to design a bar identity and packaging for cocktails.
Navigating new environments and social events can be challenging for introverts. Introvert Club is to provide a safe and supportive space for introverts to connect with others who understand their struggles. The club aims to help introverts feel more at ease in social situations through gatherings and helpful tips on effective communication and confidence building.
CONCEPT: STRUGGLE AS AN INTROVERT
To create an inviting and calming atmosphere for members, the club’s cocktail packaging is designed with three components. The first includes the name of the cocktail and its ingredients. The second features a unique tip for introverts on communication or feeling empowered, while the third includes a mini-story about an introverted character gaining confidence after enjoying the cocktail. The packaging provides a fun and relaxed way to engage with introverts and encourages them to step outside of their comfort zone.
PROCESS
RESEARCH
CONCEPT: STRUGGLE AS AN INTROVERT
The concept is to help introverts connect with people similar to them and get out of their comfort zone. Through gatherings and helpful tips on effective communication and confidence building, the club aims to help introverts feel more at ease in social situations without being pushy.
About the project
This project is to brand a beverage company and to design the label and outer package.
I created a unique and limited edition of two red wines and a white wine. Instead of red and white, they are yellow, pink, and blue. If you shake it, you’ll find glitters in it.
The Saile Joie is a brand name meaning to sail for joy. The company aims to bring joy to people through drinking while on the sea.
School Project
Year: 2022
The Concept
The concept is a limited edition sold during holidays when people frequently go on boat and yacht trips.
They will surely bring alcohol with them on their adventure. When you go on adventures, there will be foul weather or accidents. So for each bottle, there is the tornado, icebergs and volcano.
The design reminds people that even if the weather is terrible if you drink the “magical” drink, everything will be okay again, nothing goes wrong forever, and everything happens for a reason.
The Yacht
Nature
and
To create an inviting and calming atmosphere for members, the club’s cocktail packaging is designed with three components. The first includes the name of the cocktail and its ingredients. The second features a unique tip for introverts on communication or feeling empowered, while the third includes a mini-story about an introverted character gaining confidence after enjoying the cocktail. The packaging provides a fun and relaxed way to engage with introverts and encourages them to step outside of their comfort zone.
Catapult
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