Catapult
PROCESS
RESEARCH
The Saile Joie is a brand name that means to sail for joy. The company aims to bring joy to people through sailing and drinking.
Promotional
GLASGOW SCHOOL EXHIBITION
To design a promotional poster and broucher highlighting the work and individuals for Glasgow School Exhibition at High Museum, Atlanta.
InDesign | Illustrator | Photoshop
About the project
This project is to brand a beverage company and to design the label and outer package.
I created a unique and limited edition of two red wines and a white wine. Instead of red and white, they are yellow, pink, and blue. If you shake it, you’ll find glitters in it.
The Saile Joie is a brand name meaning to sail for joy. The company aims to bring joy to people through drinking while on the sea.
School Project
Year: 2022
The Concept
The concept is a limited edition sold during holidays when people frequently go on boat and yacht trips.
They will surely bring alcohol with them on their adventure. When you go on adventures, there will be foul weather or accidents. So for each bottle, there is the tornado, icebergs and volcano.
The design reminds people that even if the weather is terrible if you drink the “magical” drink, everything will be okay again, nothing goes wrong forever, and everything happens for a reason.
The Yacht
Nature
and
OTHER PROJECTS