Catapult
The Saile Joie is a brand name that means to sail for joy. The company aims to bring joy to people through sailing and drinking.
Branding
DESERTED
To produce a series of production oriented items for a boutique hotel. That would be mailed out to travel agents, hotel booking agencies, tourist information offices, personalrequests, or held at the front desk in a rack.
THE BRAND
Deserted is located on an inhabited island in Iran's desert. The boutique hotel's specialization gives guests a peaceful, healing environment to rethink life, make decisions, break harmful habits, or adopt healthier lifestyles.
About the project
This project is to brand a beverage company and to design the label and outer package.
I created a unique and limited edition of two red wines and a white wine. Instead of red and white, they are yellow, pink, and blue. If you shake it, you’ll find glitters in it.
The Saile Joie is a brand name meaning to sail for joy. The company aims to bring joy to people through drinking while on the sea.
School Project
Year: 2022
The Concept
The concept is a limited edition sold during holidays when people frequently go on boat and yacht trips.
They will surely bring alcohol with them on their adventure. When you go on adventures, there will be foul weather or accidents. So for each bottle, there is the tornado, icebergs and volcano.
The design reminds people that even if the weather is terrible if you drink the “magical” drink, everything will be okay again, nothing goes wrong forever, and everything happens for a reason.
The Yacht
Nature
and
THE CONCEPT: RESTART
Inspired by lots of videos and articles about personal improvements. Deserted provides a haven for travelers to escape the hustle and bustle of the metropolis. By blocking out all of our distracting influences, travelers can focus on a goal and rethink their lives.
PROCESS
RESEARCH
Branding
DESERTED
To produce a series of production-oriented items for a boutique hotel. That would be mailed out to travel agents, hotel booking agencies, tourist information offices, personalrequests, or held at the front desk in a rack.
THE BRAND
The Deserted is to live on an inhabited island in a desert in Iran. The speciality of the boutique hotel is to provide a quiet and healing place for people to quit bad habits or to build a healthier lifestyle. The hotel is chosen to be in a desert in order to escape from the chaotic city as well as to clear people’s minds to focus on a goal is to take out all other disturbing factors, to rethink life.
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